Search engine optimization

Search Engine Optimization/ SEO: Things You Should Know As A beginner

Search Engine Optimization as described by Wikipedia is

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine‘s unpaid results—often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.

If you are new to SEO, it is very important to keep in mind that you don’t know it all yet. Seo is a discipline that require constant learning and keeping oneself updated with latest changes in the field. A Good SEO is the one who has never finished learning.

Being a Beginner in  SEO requires you to know some important concepts and technical terms thoroughly.

search engine optimization step by step guide

Search Engine Optimization Important Concepts And Strategies


Basically, the process of optimization for Ranking higher in search engine is divided into two parts or factors:

On-Page SEO

On- page SEO

On-site Optimization which is basic changes which you made to your website which Include type of content that is to be published, HTML clues for search engines to determine the relevance of a particular page in reply to a search query, Building a search engine friendly site structure.

Off-Page SEO

Off-page SEO

Off-Site Optimization is everything else like links and social media.

To know more about these two factors in details read this blog post on SEO Strategies

SEO Foundation Is Laid On Quality Content

Quality content in SEO

All your SEO efforts are very much dependent on Quality of content you produce. Every Search query comes with an intent to either Do, Know or Understand something. Crafting fulfilling, thorough content that addresses searcher’s needs improved your chance to earn top rankings. Quality Content is one which engage the user in reading your page for more than few seconds. Web pages with Quality content offer a substantial value to its reader that is unique and useful.

Keyword Research


A good content can get away unnoticed if it fails to convey search engine that it is about a particular subject or it fulfill the intent of a particular search query.It is here where the role of keyword research come into play. Obviously, if you want your page to have a chance of ranking in the search results for “wedding dress,” it’s wise to make sure the word “wedding dress” is part of the crawlable content of your document. There are a variety of tools like Google Adwords Keyword planner available to help you know what exactly people type in search engines while searching for a particular product or service.You want to create content using those keywords, the actual search terms people are using, so you can produce content that effectively “answers” that query.

SEO Sucess Depends On Right Placement Of Keywords


Keyword Research will result in a list of keywords you want to target for a particular topic, so now the question is where and how to use those keywords?

Title Tag

Title acts in much the same way as the title of a book to your prospective customers.So it is meant to be an accurate, concise description of a page’s content. It is critical to both user experience and search engine optimization.Below are listed some recommendations for optimizing title tags for search engines.

  • Write a catchy and compelling Title tag.Title tags should be descriptive and readable.
  • Be mindful of the length of Title tag, Search engines display only the first 65-75 characters of a title tag in the search results.
  • Place the primary keyword right at the beginning of Title tag.
  • Relevancy of primary keyword to the content of your page is very important, Don’t Piss off your reader by showing and delivering 2 different things. Keywords in Title tag should be strictly in line with the content on your page.


Meta Description

A description is a summary of what your web page is about, giving a more sneak peek into the content of your web page than a Title can tell.

  • Limit your Meta Description character length to 160 characters as search engines generally will cut snippets longer than that.
  • Try Placing your primary keywords near the beginning of your description.
  • Meta Description should reinforce the intent expressed through Title.


A good URL is one which is appropriately Descriptive and through which it is easy to predict the content you’d expect to find on the page.If your page is targeting a specific term or phrase, make sure to include it in the URL but Keyword stuffing can effect negatively.

Header tags: H1, H2, H3

Try putting keywords in the header tag H1-H4, have only one H1 tag per page. Make your headline attractive and user engaging.

Images And Alt tags

Images, Flash files, Java applets, and other non-text content are often ignored or devalued by search engine crawlers, despite advances in crawling technology. Giving Alt Tags to Images help search engines know what your page is about as Alt tag is a text description of the visual content.It is a good idea to place your keyword in alt tag.


Search Engine Friendly Site Architecture


The right site structure can help your SEO efforts flourish while the wrong one can cripple them.Below are listed some important factors which can effect Ranking of a website on search engine.

Crawlability of a site

Search Engines like Google use bots or Robots to crawl sites.Search engines “crawl” websites, going from one page to another making copies of your pages that get stored in what’s called an “index,” which is like a massive book of the web. To be in the book, you have to be crawled.It is very difficult to achieve good search engine rankings if you have poor crawlability.The use of robots.txt, internal link structures and specifically telling search engines not to crawl pages with certain URL parameters can all improve crawl efficiency. It is a good practice to use sitemaps, both HTML and XML, to make it easy for search engines to crawl your site. To know more about Site Crawling and Robot You can visit this particular category on searchengineland.

Duplicate Content And Canonicalization


Search Engines are troubled by duplicate content, which is basically the appearance of identical content at different web pages on the internet.  It is difficult for search engines to decide which version is more relevant to a given search query.When duplicate content is present, site owners suffer rankings and traffic losses, and search engines provide less relevant results.


Canonicalization is the practice of organizing your content in such a way that every unique piece has one, and only one, URL.


To know more about the problem of Duplicate content and Canonicalization and its solution read this very informative post on

Mobile Friendly Site


With 50% of traffics coming through Mobile devices, it has become necessary for a site to be mobile optimized. Google is rewarding sites that are mobile friendly with a chance of better rankings on mobile searches while those that aren’t might have a harder time appearing. So Ensure that your site is Mobile Friendly.

Sites Which Loads Faster Rank Better


Neither Humans Nor Search Engines Appreciate sites which take time in loading. Google has declared that speedy sites get a small ranking advantage over slower sites. So make sure that your site doesn’t fall in the category of those lazy sites which are slow.

HTTPS Making Internet A Safer Place


In order to provide better security to web surfers, google rewards sites that use HTTPS with a small ranking boost. So moving to HTTPS is a good Idea and a step towards future of the internet.


Link Building

All though there has been chatter in SEO Industry in last few years regarding the Importance of Links in overall ranking factor and even recommendation by Google to not focus on link building. But the important part is Google Still uses Links as part of their ranking algorithm, so there is no question of not doing Link building, but you have to be cautious. Over the years, it has become evident that Quality of Links is more Important than Quantity of links. Avoid Bad Links and in order to do so you have to be sure that a link you’ve manually built isn’t just going to get your website penalized?

Click to know more about link building guidelines 

Social Media Role In Ranking

Social media optimization
Social Media strategy

There is no denying the rising importance of social channels in last few years.Social media is important, easily accessible medium to amplify your content, site and brand.Participation in social sharing sites is crucial. If you don’t have a Twitter account, a Facebook fan page or Google+ Page you’re missing out. Getting references from well reputed social accounts and getting quality social shares is ideal, but being shared widely on social networks is still helpful and can be a big plus in lifting your search ranking.


  • Post share-worthy content, Engage, Talk, Comment with the users
  • Get Buzz from Experts, If you have any expert in your field reach out to them and get them talking to you on your social media profile or get them commenting on your post or twits.



Congratulations! If you’ve been reading through this guide from the beginning, you’re done!Best of luck with your SEO efforts!

Know the trick to optimize your website for driving traffic by watching Complete Video Guide For Beginners on SEO



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Google core ranking update

Google core ranking update

Yes There Was A Google Core Ranking Update

The firestorm Online over the weekend when people started seeing massive changes in Google ranking and speculations of an Algorithm change by Google have now been confirmed. In Response to one of the tweet by Jennifer Slegg  Gary Illyes Confirmed that there was a Google Core ranking update.

The changes were confirmed again by John Mueller during the Google Webmaster Central office hours hangout Yesterday. You can check the video at 2.57 min for the same here.

Google Panda Is Now Officially Part Of Google Core Algorithm

Google panda is now rolled in Google core algorithm

Google Panda which was launched as a spam filter aimed at downranking Low-quality pages has now become a part of Google Core Algorithm and that is official now. As John Mueller confirmed during Webmaster hangout. You can check the video at 3.16 min for the same here.

The same was even confirmed by a Google spokesperson to  

Panda is an algorithm that’s applied to sites overall and has become one of our core ranking signals. It measures the quality of a site, which you can read more about in our guidelines. Panda allows Google to take quality into account and adjust ranking accordingly.”

So the Core Algorithm changes we have been seeing over this weekend and which have also been confirmed by Google can also be panda changes. Although we have no confirmation of whether it is or isn’t.  But now there is a possibility of any core ranking changes could be connected to Panda.

Panda/ Core Algorithm Stuff Is Not Real Time

All the chatter and discussion on twitter regarding the Core Algorithm/Panda being real time were put to rest by  Gary Illyes when he replied to the tweets questioning the same.

 Google Penguin Update Is Still Awaited

Google Penguin update which was expected to release in End of 2015 as was confirmed and later delayed due to the holiday season in December is still awaited by webmasters.

@Andrew_Isidoro yes

This version of the Penguin algorithm is expected to be real time.This Implies that as soon as Google discovers that a link is removed or disavowed, the Penguin algorithm will process it in real time, and you would be able to recover from a Penguin penalty incredibly quickly. However, you could end up with a Penguin penalty just as quickly.But It seems It will take some more time for Google to release it.

I will update you as I hear more.

Keep watching the space for more news and updates happening in Digital Marketing space.

7 Digital Marketing Trends To Dominate In 2016

Digital marketing, local marketing, mobile marketing
Digital marketing trends

Digital marketing in 2016 will be all about delivering on cross-channel, cross- devices and mapping different touch points of the complex customer journey.Following are the trends which will dominate Digital marketing space in 2016.

Local Marketing

Mobile computing has reached an all-time high, capturing 50% of the total space.This rise has led to new opportunities in location marketing. According to SIM Partners proprietary research, 20 percent improvement in accuracy and reach of  location resulted in traffic to increase up to 450 percent to location pages and on-page action conversion rates increase by 216 percent for enterprises.

There is no denying the fact that by unleashing relationship with data aggregators such as Localeze and publishers such as Apple and Foursquare location data can be amplified across the digital world. So Year 2016 is certainly going to be the year of location marketing.

Searchengineland has listed 6 trends which will shape location marketing in 2016, Read it here.

CPC For Mobile Advertising Will Increase

Searches done  largely on mobile devices, all with higher-than-average purchase intent have tremendous value for advertisers, searchers  The rise of targeted, localized, the high-value search will result in increased CPCs. Mobile SERP results are far more space-constricted. Local businesses will need to fight, scrape and “invest” in making sure their results are appearing early in the scroll in a mobile experience. This will, of course, mean CPCs for mobile should rise in 2016.

Social Networks: The New Place For Search

Search is moving beyond Google, Bing and Yahoo and onto social networks where search capabilities are expanding.

Pinterest jumped into the search engine game, expanding its search algorithm and incorporating “guided searches.” Pinterest isn’t the only one in the search game either; Facebook is already working on tests for its own search engine and Twitter is, once again, being indexed by Google so that public tweets are seen on both the micro-blogging network and the wider Internet.

Expanded search means that your business needs to invest in expanding your listings and start monitoring social more closely. Not only should your local businesses claim a social profile on every popular network (Facebook, Twitter, Google, Yelp and LinkedIn), but you also need to be Actively engaged with your customers.

Video’s As Means Of Advertising And Engagement

As marketing becomes more targeted and more immediate, live video streaming apps like Periscope and Meerkat will continue to gain ground. The value of small businesses is the personal relationships they forge and whether it’s offering a behind the scenes peek at how their business operates or what happened at the latest book signing or wine tasting, video streaming can build that customer connection in a really fun, engaging way.

Apps such as Periscope and Snapchat can support advertising and direct response at a national level. Dunkin’ Donuts recently included Snapchat as part of a promotion to celebrate National Coffee Day. Taco Bell used Periscope to promote a biscuit taco giveaway across its locations.

Mobile Payment Is The Flavour Of The Season

In 2015, nearly 15% of Starbucks customers already began paying for their daily latte fix with their mobile devices. As a whole, nearly 60% of consumers use their smartphone to pay, so that they receive some sort of reward or benefit from the business.

Consumer acceptance of mobile wallets, coupled with the widespread uptake of Apple Pay, has already inspired businesses such as Pep Boys to create compelling mobile wallet offers that increase foot traffic and sales.

As mobile technology becomes more affordable, mobile payments will continue to penetrate the market.

Wearable Devices

Wearable “smart” devices should start gaining more traction into 2016. 2015 saw the unveiling of the Apple Watch, a first-generation smart watch, but more smart watches and similar wearable devices should start emerging next year. Such devices will change the landscape of local marketing.This growth in “self-data,” which includes physical and emotional signals, is just starting to be used for brand messaging and targeting. This data is also extending the ability of neuroscience market research to move beyond panels and studies to quantitative data. Marketers will need to keep in mind that we buy wearables because we want to know ourselves and not because we want advertising. We want recommendations for us – reminders for what we need to do, what we may have forgotten or a nudge to ensure we are staying healthy.

Beacon Fever

Business Insider predicted that beacons would directly influence $4 billion in in-store sales in the United States in 2015, a figure that would increase by tenfold in 2016.Advances in beacon technology and a growth in marketer awareness will make it a solution that early adopters or new marketers incorporate in their 2016 plans.

But early adopters are already discovering the drawbacks of beacons, which include limited range and high maintenance, especially for brands with hundreds and thousands of locations.

In 2016, brands will take a more measured approach toward beacon adoption as they weigh other options to generate in-store traffic and sales, including GPS and emerging technologies such as the IndoorAtlas indoor positioning system (IPS), which relies on a building’s “magnetic signature” to help shoppers locate products and other people inside large buildings such as shopping malls.

These seven trends aren’t the only ones that will emerge over the course of the next year, but they will be some of the most significant. There’s no guarantee exactly when or how these trends will manifest, as much of that is driven by consumer adoption, but it’s worth hedging your bets in at least a few of these tent pole technologies and strategies. The earlier you start, the more time you’ll have to adjust and reap the full benefits of your forward-thinking campaign.

For more update and latest news on Digital marketing, SEO, Mobile Marketing, Content marketing, & Social Strategy keep watching this space